![]() Put the most interesting parts at or near the top. Attention – Get people to click on your emails. ![]() The Forwarder: five percent of the emails the firm generated when it published a new piece of content without any context.The Homepage: eight percent of the newsletters curated content from across the web and provided analysis/context.The Hard Sell: 18 percent of the messages focused on product/service benefits.The Summarizer: about 69 percent of the emails repackaged pieces the firms had already published.They found four common newsletter formats: Regarding formatting, research and marketing firm Fenwick studied 100 email newsletters by B2B (business-to-business) companies in different industries. Learn how to write a newsletter article for business. The writing style: will it be informational or tell a story? Will you go for laughs?Īrtificial intelligence can help, but check any facts for accuracy and tailor any content it generates to your unique brand voice, language, and tone.To refine your subject, link your article goals to the different stages of the buyer’s journey (more on that later). The purpose of the piece and if it fits the theme of your message if not, find a suitable topic.To write a short (and good) newsletter article, consider: ![]() ![]() Their responses to your content could reveal how popular it is or how well it converts. It can also keep your content interesting. A more personal touch may make you stand out as someone people can relate to rather than a faceless brand name. Katz also recommends you blend stories about your life experiences with your business knowledge to connect with readers and build trust. ![]()
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